Amoree's perfume exhibits a desire for handcrafted craftsmanship, whether it be using needlework by talented women craftsmen to adorn the clothing or woodblocks for the traditional art of hand printing. Hand-selected natural fabrics like cotton, muls, chanderi, and silk are used as textiles, making them universally acceptable for apparel purposes. These fabrics are chosen for their breathability, lightness, and softness as its key attributes.

Amoree is a promising story of Shikha Chaudhry – a successful woman who has worked closely with the fashion industry for the past 15 years of her life. She has completed post-graduate diploma in fashion designing from Panjab University Chandigarh. Shikha soon was hit by the idea of taking traditional hand block prints to each Indian household with a dash of quirky designs & colors. The very idea took her to start her fashion brand that sells handmade block print wear in distinctive prints that you find nowhere but here.